diff --git a/.travis.yml b/.travis.yml
index 26a7508..4d3e4c1 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -6,5 +6,14 @@ python:
   - 3.5
   - pypy
 script:
- - pip install -U pytest
- - python setup.py test
+- pip install -U pytest
+- python setup.py test
+deploy:
+  provider: pypi
+  on:
+    tags: true
+    all_branches: true
+    python: 3.5
+  user: jaraco
+  # supply password with `travis encrypt --add deploy.password`
+  distributions: release
diff --git a/docs/conf.py b/docs/conf.py
index c743109..39f3b33 100644
--- a/docs/conf.py
+++ b/docs/conf.py
@@ -5,6 +5,7 @@ import setuptools_scm
 
 extensions = [
     'sphinx.ext.autodoc',
+    'rst.linker',
 ]
 
 # General information about the project.
@@ -17,3 +18,22 @@ version = setuptools_scm.get_version(root='..', relative_to=__file__)
 release = version
 
 master_doc = 'index'
+
+link_files = {
+	'CHANGES.rst': dict(
+		using=dict(
+			GH='https://github.com',
+			project=project,
+		),
+		replace=[
+			dict(
+				pattern=r"(Issue )?#(?P<issue>\d+)",
+				url='{GH}/jaraco/{project}/issues/{issue}',
+			),
+			dict(
+				pattern=r"^(?m)((?P<scm_version>v?\d+(\.\d+){1,2}))\n[-=]+\n",
+				with_scm="{text}\n{rev[timestamp]:%d %b %Y}\n",
+			),
+		],
+	),
+}
diff --git a/docs/history.rst b/docs/history.rst
index 907000b..8e21750 100644
--- a/docs/history.rst
+++ b/docs/history.rst
@@ -5,4 +5,4 @@
 History
 *******
 
-.. include:: ../CHANGES.rst
+.. include:: ../CHANGES (links).rst
diff --git a/setup.cfg b/setup.cfg
index 445263a..8004dcb 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -1,5 +1,5 @@
 [aliases]
-release = sdist bdist_wheel build_sphinx upload upload_docs
+release = clean --all sdist bdist_wheel build_sphinx upload upload_docs
 test = pytest
 
 [wheel]
diff --git a/setup.py b/setup.py
index 953fa7f..1569a4a 100644
--- a/setup.py
+++ b/setup.py
@@ -1,6 +1,6 @@
 #!/usr/bin/env python
-# Generated by jaraco.develop 2.27.1
-# https://pypi.python.org/pypi/jaraco.develop
+
+# Project skeleton maintained at https://github.com/jaraco/skeleton
 
 import io
 import sys
@@ -13,20 +13,24 @@ with io.open('README.rst', encoding='utf-8') as readme:
 needs_pytest = {'pytest', 'test'}.intersection(sys.argv)
 pytest_runner = ['pytest_runner'] if needs_pytest else []
 needs_sphinx = {'release', 'build_sphinx', 'upload_docs'}.intersection(sys.argv)
-sphinx = ['sphinx'] if needs_sphinx else []
+sphinx = ['sphinx', 'rst.linker'] if needs_sphinx else []
 needs_wheel = {'release', 'bdist_wheel'}.intersection(sys.argv)
 wheel = ['wheel'] if needs_wheel else []
 
+name = 'skeleton'
+description = ''
+
 setup_params = dict(
-	name='wolframalpha',
+	name=name,
 	use_scm_version=True,
 	author="Jason R. Coombs",
 	author_email="jaraco@jaraco.com",
-	description="Wolfram|Alpha 2.0 API client",
+	description=description or name,
 	long_description=long_description,
-	url="https://github.com/jaraco/wolframalpha",
+	url="https://github.com/jaraco/" + name,
 	packages=setuptools.find_packages(),
 	include_package_data=True,
+	namespace_packages=name.split('.')[:-1],
 	install_requires=[
 		'six',
 	],